The Big Bank Theory
Paul Postma directed in cooperation with Hazazah and Dawn the new, completely in 3D animated ALEX commercial. Illustrator Raoul Deleo made the drawings for The Big Bank Theory; his 2D illustrations are translated by The Ambassadors to a moving 3D fantasy world, explaining The Big Bank Theory.The commercial tells the story of cute little creatures trying to store their gold. A story about the growth of the banking world, merging of banks, managers needing managers and the amount of money this costs: Big Banks spill the little creatures' gold. A tough, simple message, pictured in an eloquent symbolic and poetic language. Thanks to the strong graphical form Postma and Deleo chose for this commercial the illustrations will be incorporated in Alex’ identity, using the little create as a mascot.
Watch The Big Bank Theory